To continue expanding its consumer-centric product offering and accelerate the pace of sustainable innovation, BIC, a world leader in stationery, lighters and shavers, is partnering with Plug and Play, the largest global innovation platform for startups and corporations.

Joining the Plug and Play Network is another big step in BIC’s R&D journey. Plug and Play is the biggest innovation ecosystem in the world and will help the organization to connect faster with the right partners and the best startups. This will help BIC accelerate its R&D process to create new, meaningful solutions and sustainable products to meet rapidly changing consumer needs.


This partnership will also enable BIC to stay on top of any new trends and relevant changes in the consumer landscape.


“This partnership is the latest step in transforming BIC’s innovation journey,” said Thomas Brette, Group Insights and Innovation Officer at BIC. “We are opening our process to the world’s best experts to help us expand our capabilities while we continue to prioritize how we can bring even better and more sustainable products to our consumers in a fast-evolving market environment.”


This partnership follows the recent launch of the BIC–Iprova Innovation Lab. This new structure is bringing a machine learning-based and data-driven approach to BIC’s invention process with the goal to help the business anticipate and forecast new emerging consumer needs with unexpected solutions that will benefit consumers.


“At Plug and Play, we believe that real change can be achieved when sustainability is at the core of innovation. We are excited about working with a forward-thinking company like BIC that strives to increase their reach and impact. Together we can bring new products to their consumers and help them reach their goals,” said Saeed Amidi, Founder and CEO of Plug and Play.