BIC SURVEYS PARENTS TO UNDERSTAND COVID CHALLENGES
Recognizing that families are facing unprecedented challenges amidst the current global health crisis, BIC surveyed parents around the world to better understand how they are coping with their new role as teacher, increased costs of school supplies and managing children’s’ screen time.
Results differed in each country, but one common trend was that while parents reported an increase in screen time, the studies showed that children also participate in more creative, offline alternatives.
“This study gives us a better understanding of the evolving needs of families, who are an important subset of our consumers. We are delighted to learn that despite increased screen time, children are expressing themselves creatively through offline activities, such as handwriting, coloring and drawing,” said Chester Twigg, BIC Chief Commercial Officer. “At BIC, we are proud to provide families and children with the essential tools they need for learning, working and self-expression, and we hope we can help spark joy and imagination during these difficult times.”
Read more about the findings in each country:
BIC is celebrating teachers around the world for helping students and parents navigate these challenging times with the inaugural BIC Cristal Pen Awards.
The past year has been extremely stressful for families, but also for teachers who were tasked with reimaging how they can reach and engage students virtually and continue to support both students and parents. Aligned with BIC’s longstanding commitment to improving lives through education, BIC is awarding 10 teachers around the world with its first-ever BIC Cristal Pen Awards.
“This year has also been difficult for educators who have had to adapt to new ways of teaching, connecting and supporting their students. To celebrate their passion and to thank them for their devotion, this year we decided to introduce the BIC Cristal Pen Awards to celebrate those teachers who have gone above and beyond for their students and communities,” Twigg said.
BIC team members from around the world nominated educators who have continued to give back and raise the bar on education excellence over the past year. Each BIC Cristal Pen Awards winner will receive a custom-designed award and a grant and product donation for their school or organization.
Learn more about the 10 winners – from the US, Australia, India, Uganda, Ethiopia, Brazil, Greece and Turkey – and how they are making a difference: