BIC RELEASES NEW CUSTOM EZ REACH LIGHTERS WITH SNOOP DOGG & MARTHA STEWART

July 22, 2021 – With summer in full swing, many people are firing up grills at barbeques, lighting sparklers at parties and creating outdoor ambiance with tiki torches and candles. This is why BIC is excited to share the latest BIC® EZ ReachTM Lighter designs from iconic duo Snoop Dogg and Martha Stewart.

To celebrate the official launch of the new special edition lighters, Snoop and Martha sat down for a Lit Questions Q&A session in between takes of the campaign ad shoot, where Snoop talks cooking with herbs and Martha discusses thirst trap secrets. 

The new officially licensed Snoop Dogg and Martha Stewart designed EZ Reach lighters draw inspiration from Snoop, an American entertainment legend—and someone who uses a lighter almost every day—and lifestyle innovator, Martha’s, homes in the country, the farm and at the beach.

Each BIC EZ Reach lighter is equipped with an extended wand to help keep fingers away from the flame—making lighting grills, candles and everything in between easier than ever.

Click here to grab one of their new BIC EZ Reach lighter designs now!