About the BIC Corporate Foundation
For more than 75 years, BIC has offered high-quality pens, pencils and markers to millions of people. These simply iconic products naturally link education to our business and that's why supporting education is part of BIC's DNA. Founded in 2016, the BIC Corporate Foundation supports educational initiatives worldwide because we believe it is a fundamental right and an essential cornerstone of all personal and societal development.
Our Belief
We believe, in a context of rapid transformation of our society, our economies and our workforces, that creativity is one of the key skills to cultivate the spirit of lifelong learning both in our kids and during our adult life.
Unfortunately, our educational systems globally lack initiatives that foster creativity and often don’t encourage children and adults to take risks, to believe in their capacity to change paradigms, and to do their part and take responsibility for building a better, more sustainable world.
We, at the BIC Corporate Foundation, believe in the power of creativity as the driver of change.
Our Manifesto
Creativity. It’s a manifestation of the soul and an outpouring of emotion;
A vehicle for human expression and the healthiest of all rebellions.
It’s experimenting and taking risks;
A contagious curiosity for everything that teases your senses.
It’s the courage to scribble on walls when the world expects you to color within the lines.
At the BIC Corporate Foundation, we believe in the power of creativity as the driver of change and the cornerstone of progress;
As an understated, yet integral part of a well-rounded education — one that inspires a brighter future for all.
We believe in fostering creativity in all its forms — in everyone, everywhere, with no exceptions;
Why?
Because it underscores our mission to drive equal access to quality education;
Because it helps build up the confidence to break down barriers;
Because it empowers our youth to make their mark on this world.
Creativity. It’s a powerful means to a new beginning.
All it takes is the tools to express yourself, and a little imagination.
Our Manifesto
Creativity. It’s a manifestation of the soul and an outpouring of emotion;
A vehicle for human expression and the healthiest of all rebellions.
It’s experimenting and taking risks;
A contagious curiosity for everything that teases your senses.
It’s the courage to scribble on walls when the world expects you to color within the lines.
At the BIC Corporate Foundation, we believe in the power of creativity as the driver of change and the cornerstone of progress;
As an understated, yet integral part of a well-rounded education — one that inspires a brighter future for all.
We believe in fostering creativity in all its forms — in everyone, everywhere, with no exceptions;
Why?
Because it underscores our mission to drive equal access to quality education;
Because it helps build up the confidence to break down barriers;
Because it empowers our youth to make their mark on this world.
Creativity. It’s a powerful means to a new beginning.
All it takes is the tools to express yourself, and a little imagination.
Our Focus
Creativity is a wide subject, which is why we support projects that tackle creativity from different angles. We support the development of creative skills through:




ART


BODY EXPRESSION
ENTREPRENEURSHIP
MUSIC
SPOKEN WORD
CREATIVE WRITING
Internal Board Members
Gonzalve Bich
Chief Executive Offier
Chair, BIC Corporate Foundation
Sophie Palliez-Capian
VP, Corporate Stakeholder
Engagement
Mario Berra
SVP Global Manufacturing,
Group Supply Chain
Ganesh Parameswaran
General Counsel MEA, India & APAC,
Group Legal
Peter Van Den Broeck
General Manager,
Middle East and Africa
Guillaume Desfourneaux
Director, Brand and Sustainable Development
Brand & Portfolio Management
External Board Members
Jean-Marc Guesne
Partner,
Archipel & Co.
Angela Ajala
Executive Director,
Ladela Schools
Abi Daré
Author
Advisors
Runa Khan
Strategy Advisor,
BIC Corporate Foundation
Our Team
Alison James
Executive Director,
BIC Corporate Foundation
Alicia Ruizhuidobro
Project Manager,
BIC Corporate Foundation