About the BIC Corporate Foundation

For more than 75 years, BIC has offered high-quality pens, pencils and markers to millions of people. These simply iconic products naturally link education to our business and that's why supporting education is part of BIC's DNA. Founded in 2016, the BIC Corporate Foundation supports educational initiatives worldwide because we believe it is a fundamental right and an essential cornerstone of all personal and societal development.

 


Our Belief

We believe, in a context of rapid transformation of our society, ​our economies and our workforces, that creativity is one of the key skills to cultivate the spirit of lifelong learning both in our kids and during our adult life. ​

Unfortunately, our educational systems globally lack initiatives that foster creativity and often don’t encourage children and adults to take risks, to believe in their capacity to change paradigms, and to do their part and take responsibility for building a better, more sustainable world. ​

We, at the BIC Corporate Foundation, believe in the power of creativity as the driver of change.

 

Our Manifesto

Creativity. It’s a manifestation of the soul and an outpouring of emotion;

A vehicle for human expression and the healthiest of all rebellions.

It’s experimenting and taking risks;

A contagious curiosity for everything that teases your senses.

It’s the courage to scribble on walls when the world expects you to color within the lines.

 

At the BIC Corporate Foundation, we believe in the power of creativity as the driver of change and the cornerstone of progress; 

As an understated, yet integral part of a well-rounded education — one that inspires a brighter future for all.

We believe in fostering creativity in all its forms — in everyone, everywhere, with no exceptions;

 

Why?

Because it underscores our mission to drive equal access to quality education;

Because it helps build up the confidence to break down barriers;

Because it empowers our youth to make their mark on this world.

 

Creativity. It’s a powerful means to a new beginning.

All it takes is the tools to express yourself, and a little imagination. 

 


Our Manifesto

Creativity. It’s a manifestation of the soul and an outpouring of emotion;

A vehicle for human expression and the healthiest of all rebellions.

It’s experimenting and taking risks;

A contagious curiosity for everything that teases your senses.

It’s the courage to scribble on walls when the world expects you to color within the lines.

 

At the BIC Corporate Foundation, we believe in the power of creativity as the driver of change and the cornerstone of progress; 

As an understated, yet integral part of a well-rounded education — one that inspires a brighter future for all.

We believe in fostering creativity in all its forms — in everyone, everywhere, with no exceptions;

 

Why?

Because it underscores our mission to drive equal access to quality education;

Because it helps build up the confidence to break down barriers;

Because it empowers our youth to make their mark on this world.

 

Creativity. It’s a powerful means to a new beginning.

All it takes is the tools to express yourself, and a little imagination. 

 


Our Focus

Creativity is a wide subject, which is why we support projects that tackle creativity from different angles. We support the development of creative skills through:

 

ART

BODY EXPRESSION

ENTREPRENEURSHIP

MUSIC

SPOKEN WORD

CREATIVE WRITING

Internal Board Members

Gonzalve Bich

Chief Executive Offier
Chair, BIC Corporate Foundation

 

Sophie Palliez-Capian

VP, Corporate Stakeholder
Engagement

 

Mario Berra

SVP Global Manufacturing,
Group Supply Chain

 

Ganesh Parameswaran

General Counsel MEA, India & APAC,
Group Legal

 

Peter Van Den Broeck

General Manager,
Middle East and Africa

 

External Board Members

Jean-Marc Guesne

Partner,
Archipel & Co.

 

Runa Khan

Founder and Executive Director,
Friendship

 

Our Team

Alison James

Executive Director,
BIC Corporate Foundation

Alicia Ruizhuidobro

Project Manager,
BIC Corporate Foundation